INTERO
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Development Marketing

We provide an elevated level of resources and services for the marketing and sale of 3+ home developments in all areas of Houston.

Talk to an agent

 

Service Features

 
 
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Development Website

Professionally made and tailored to your development.
Dedicated domain (e.g. www.homesatstreet.com).
Stunning design that works on web and mobile.
Landing page with full-screen images.
Multiple sections (photos, video, specs, mortgage).
Dynamic image galleries.
PDF-to-web conversion for floorplans and specifications.
An opportunity to showcase your company.
We also create your company website (additional cost).

 

3D Tour

We create a fully immersive virtual space that feels so real, it’s like being there.

 
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Development Blog

Exclusively for developments under construction: Intero makes a blog on your website with links to subscriptions and comprehensive online / offline marketing campaigns to attract traffic. Your agent visits your site, takes pictures and/or video, and blogs about construction updates, installations, features, quality crafstmanship, and more.

 

Feature Photography

In addition to professional photography, we take pictures of amenities and features that make your homes unique and put them in your website.

 
 
It all starts with the best online presence you can possibly have... one that is unique to your development
 
 

Sales Centers

Three Houston locations: West Ave in River Oaks, Market Street in the Woodlands, and the Pearland Town Center.

 

Curiosity Campaigns

We make full-page flyers with "teaser" details and a calls to action to entice people to visit your website and see the unique features of your homes.

 
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Stands

Floor or countertop stands.
Acrylic brochure holders.
Acrylic letter-size paper holders.
Acrylic letter-size picture holders.
Specification/floorplan printout preparation.
Stand/printout inventory maintenance.

 
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Signage

Large posts.
Banners where applicable.
Yard Sign in each front-loading home.
Yard Sign at beginning of shared driveway.
"New Development" directional signs nearby.

 
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Model Home ASSISTANCE

Staging company bidding.
Furniture selections.
Delivery coordination.
Post-staging photography.

 

pre-marketing

Initial and ongoing consulations.
100% availability (text/email/call).
Professional pricing analysis.
Professional photography.
Entry in the Multiple Listing Service (MLS) for each home.
Yard Sign, post and banner placement where applicable.
Wireless lockbox in every home.
Flyers, brochures and marketing collateral.
Property specifications/floorplan printout placement.

 
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Open Houses

Broker Open House for other agents working with buyers in your area.
Saturday and/or Sunday Open Houses depending on your schedule.
Open House advertising in MLS and home search engines.
Open House digital marketing via email and social media.
Open House signage.
Open House marketing collateral.
Open House lead capturing using the latest tools and techniques.

 
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SHOWINGS MANAGEMENT

Appointment links in the MLS.
Appointment link in your development website.
Appointment links in various home search engines.
24/7 staffed appointment center.
Instant showing notifications.
Staff gathering post-showing feedback (50%-75% success rate).
Weekly showing reports.
Online showing dashboard.

 
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lead management

Agents on duty during business hours.
Office staff answering calls during business hours.
24/7 answering service after business hours.
Calls routed to licensed professionals.
Online lead routing to licensed professionals.

 
 
You see how the market is reacting to the sale of your development so you can take proactive action
 
 
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Digital advertising

Links to your development website where possible.
Links to property documentation where possible.
Property video/tours.
HAR.com, Zillow.com, Realtor.com and all other home search engines.
IDX Technology - Your homes in every website, including our competitors.
Zillow Broker Pro - Your listings are enhanced in this search engine.
Collectively we reach over 95% of all home search traffic.

 
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Digital Marketing

A proven inbound marketing system tailored to your development and target market that combines blogging, micro-blogging, email marketing, Facebook Ads and creative social placements to drive traffic to your website, your homes and our agents.

 
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Relationship Marketing

Intero agents collaborate to promote the homes they sell. Together we call, message, email and talk to other Intero agents, non-Intero agents, prospective buyers, and contacts within our collective spheres of influence. By working together, we are in a position to reach a wider and more targeted audience and tell them about your development.

 
 
Intero agents work together to reach a wider, more targeted audience to bring buyers to your development
 
 
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OFFERS AND NEGOTIATIONS

Offer screening.
Buyer/Mortgage screening.
Offer presentation and advice.
Amendments, disclaimers and disclosures management.
Electronic signatures.
Aggressive negotiations.

 
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Transaction Management

Paperless process.
Online transaction dashboard.
Document management.
Escrow process coordination.
Inspection coordination.
Inspection report advice.
Repairs negotiation.
Punch-list assistance.
Closing documents review.
Accrual items verification (taxes, HOA fees, etc.)
Final walk-through attendance.
Closing date attendance.

 
 
From offer to closing, we get you top dollar and make the process effortless